i really enjoy watching bank commercials. and by enjoy, i mean i loathe with my entire being.
bank commercials consist of something like this: john doe had a special circumstance. bank did what it could to help out mr. doe. john doe know worships the bank and loves everyone that works there--including the janitor. the bank wants you to know that you can be just like john doe, too. come love the bank. everyone loves the bank. come love the bank.
this i believe is bad. the commercial should go like this: john doe has bad credit, so he can't get loans. bank gave john the loan at 24% plus made him open a savings account with a $1000 minimum that has a interest rate well below the inflation rate. john does loves the bank only because he is too stupid to know otherwise. the bank wants to screw you for your money too. come let the bank screw you. everyone loves geting screwed. come get screwed.
my problem with advertising is that it doesn't tell you how the product is better than the other ones on the market. ads appeal to people's fear. mainly the fear of no sex--which, i'll grant, is a mighty big one. advertising doesn't provide actual facts and figures to educate the consumer and allow them to make pertinent choices in the marketplace. advertising plays on emotions and irrational arguments.
this problem with advertising is just one aspect of what is wrong with the american capitalist system. there are many problems that need to be fixed, and i think we can start here with the advertising.
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